7 Steps to Writing an Elevator Pitch that GRABS New Leads
Your elevator pitch — your purpose statement, mission statement, unique selling proposition, value statement — needs to be concise, clear and problem-solving. If it’s not, you’re losing opportunities with those who can’t find you AND those who find you but …
Food and sleep: eat for more restorative sleep and productive wake time
Are you grogged out, ready to pummel your alarm when it goes off in the morning? Feeling clueless about why you even had to get up early? Or maybe you’re immune to the loud, repeating beep of it all together? …
5 Things You Need to Know Before Building Your Website
Before building your website, make sure it’s ready to work for you, rather than just serve as a landing strip where visitors come and go.
What are the best and worst foods for spring allergies?
Are you starting to sneeze, wheeze or fight off watery eyes? The pollens could be popping in your region. Do you know you can help minimize symptoms by choosing foods for the season? Read on to get familiar with the …
How Uprooting My Family Has Given New Meaning to 5 Cliché Lessons in Life
Are you ready to finally glean the meaning behind some cliché lessons in life? Note that as a copywriting coach, I coach to focus more on your reader than yourself, but I also suggest encouraging through storytelling. So I hope this …
Why content matters for wellness businesses
Content matters. It’s been proven over and over. But why is it even more important to the success of your wellness business? What your writing says about your wellness business Think about the content you read and how it makes …