Content + copywriting

Woman hand typing on laptop keyboard
Health and wellness copywriter|Natalie Gensits|copywriting vs content writing block

Content + copywriting in your voice

91% of health or life coaches share content and messaging that is overwhelming, scattered or unclear (based on my unofficial findings). Also, 98% of clients come to me feeling overwhelmed or unsure of how to pull their messaging together in a way that makes sense. But after they get their copy back, it becomes REAL.

I was seriously starting to feel overwhelmed and maybe like it wasn’t all going to come together how I envisioned – BUT NOW I CAN SEE IT MORE CLEARLY!

Now yes, it’s good for you to learn by doing the basics of marketing and copywriting for your own business (you probably hear not to hire out too soon). But my process, even for copy written for you, is designed to teach you as we go.

Consider my copywriting “help over a major mindset block” or hump so that you can be excited, focused and confident as you rally your troops!

Be more authentic with customized copywriting

Truth is, you don’t need ALL the things when just getting started. You don’t even need a website, but I know you want one for credibility and a digital landing space that you own (vs social media).

You definitely need to capture email addresses and nurture leads into clients (they don’t typically meet you and buy the same day…this can take a few weeks or months!).

Also, templates and done-for-you content packages are fine for filling in content gaps. But they don’t guide you in bringing your unique offerings and messages together as they relate to your unique ideal client’s journey. That’s why I’ve created packages accordingly.

How it works

1 We start with a free 30-minute discovery call to determine what’s best for you (not necessary for the Copy Makeover). I will provide an estimate for a customized package if that’s what you need.
2 Once accepted, you fill out online forms outlining your goals, brand personality and other info to help me get your voice. (I will ask you to do my elevator pitch or ideal client exercises if we feel it’s needed.)
3 Then I do the writing while you coach, do other aspects of business, heal or enjoy some personal time!

Know that being transparent and thorough communication is the way I roll. I will communicate with you via email as I work on your copy. You are part of the process, but I do the heavy lifting.

Copywriting pricing

Below are a few popular packages created specifically to help grow your wellness coaching business, when starting new or needing a refresh.

Website + Kickstarter Copy Package

Would you love to put the right words together to properly showcase what you do without being wordy, scattered, too vague or too medical-y? Plus start getting new leads and booking new calls? With my Website + Kickstarter Copy Package, you will be equipped to do this in just 2 weeks after our strategy call! Receive copy for the elements you need professionally, consistently written in your voice by one reliable source . It includes:

•Help with identifying your ideal client
•60-minute strategy/brainstorming session
•Website copy with basic SEO (Home, About, Services)
•Landing page copy
•Thank you page copy
•Lead magnet copy (up to 2 typewritten pages , about 6 pages in a Canva design)
•BONUS 10 Must-dos Before You Publish, Post or Send checklist


7-email Delivery + Nurture Sequence Copy

Deliver your lead magnet and then nurture your new leads to a call with you (or another desired call to action). When you have a lead magnet and your email marketing set up but need help delivering it and following up strategically and effectively, this is for you!


3-page Website Copy

If you want only website copy written for now, this a la carte option includes copy with basic SEO (search engine optimization) for 3 simple pages — typically Home, About and Services. 


Consistent Content Copy Package (monthly)

•1 700-900 word blog post with SEO
•2 nurturing emails (from that blog or including other highlights that month if you provide that info in advance)
•1 60-minute strategy call
•Simple content calendar

$310/month or save 10% by paying in full

Copy Makeover

Up to 700 words of your copy rewritten, edited and proofread per your request. This is perfect if you have a shorter blog post, website page, email, script or shorter lead magnet you’d like to improve.


Or view my portfolio.