Content + copywriting in your voice
91% of health or life coaches share content and messaging that is overwhelming, scattered or unclear (based on my unofficial findings). Also, 98% of clients come to me feeling overwhelmed or unsure of how to pull their messaging together in a way that makes sense. But after they get their copy back, it becomes REAL.
I was seriously starting to feel overwhelmed and maybe like it wasn’t all going to come together how I envisioned – BUT NOW I CAN SEE IT MORE CLEARLY!
Now yes, it’s good for you to learn by doing the basics of marketing and copywriting for your own business (you probably hear not to hire out too soon). But my process, even for copy written for you, is designed to teach you as we go.
Consider my copywriting “help over a major mindset block” or hump so that you can be excited, focused and confident as you rally your troops!
Be more authentic with customized copywriting
Truth is, you don’t need ALL the things when just getting started. You don’t even need a website, but I know you want one — for credibility and a digital landing space that you own (vs social media).
You definitely need to capture email addresses and nurture leads into clients (they don’t typically meet you and buy the same day…this can take a few weeks or months!).
Also, templates and done-for-you content packages are fine for filling in content gaps. But they don’t guide you in bringing your unique offerings and messages together as they relate to your unique ideal client’s journey. That’s why I’ve created packages accordingly.
How it works
1 We start with a free 30-minute discovery call to determine what’s best for you (not necessary for the Copy Makeover). I will provide an estimate for a customized package if that’s what you need.
2 Once accepted, you fill out online forms outlining your goals, brand personality and other info to help me get your voice. (I will ask you to do my elevator pitch or ideal client exercises if we feel it’s needed.)
3 Then I do the writing while you coach, do other aspects of business, heal or enjoy some personal time!
Know that being transparent and thorough communication is the way I roll. I will communicate with you via email as I work on your copy. You are part of the process, but I do the heavy lifting.
Below are a few popular packages created specifically to help grow your wellness coaching business, when starting new or needing a refresh.
Website + Kickstarter Copy Package
Would you love to put the right words together to properly showcase what you do without being wordy, scattered, too vague or too medical-y? Plus start getting new leads and booking new calls? With my Website + Kickstarter Copy Package, you will be equipped to do this in just 2 weeks after our strategy call! Receive copy for the elements you need — professionally, consistently written in your voice — by one reliable source . It includes:
•Help with identifying your ideal client
•60-minute strategy/brainstorming session
•Website copy with basic SEO (Home, About, Services)
•Landing page copy
•Thank you page copy
•Lead magnet copy (up to 2 typewritten pages , about 6 pages in a Canva design)
•BONUS 10 Must-dos Before You Publish, Post or Send checklist
7-email Delivery + Nurture Sequence Copy
Deliver your lead magnet and then nurture your new leads to a call with you (or another desired call to action). When you have a lead magnet and your email marketing set up but need help delivering it and following up strategically and effectively, this is for you!
3-page Website Copy
If you want only website copy written for now, this a la carte option includes copy with basic SEO (search engine optimization) for 3 simple pages — typically Home, About and Services.
Consistent Content Copy Package (monthly)
•1 700-900 word blog post with SEO
•2 nurturing emails (from that blog or including other highlights that month if you provide that info in advance)
•1 60-minute strategy call
•Simple content calendar
$310/month or save 10% by paying in full
Up to 700 words of your copy rewritten, edited and proofread per your request. This is perfect if you have a shorter blog post, website page, email, script or shorter lead magnet you’d like to improve.
I have just reviewed your copy and can I say a huge THANK YOU. I have spent a year trying to find the right wording for my website and lead magnet and what you have given me in just 10 days has been incredible. You have an amazing ability to understand what I do and how to speak to my ideal clients. I am so grateful for all your help.
I am very blessed to have found Natalie @Wellness Wordshop. I was feeling overwhelmed not knowing how to write in client-focused content for my website. She was always reachable and very responsive to my questions. Her wisdom and knowledge in the wellness field will help Food as Medicine enormously to attract my ideal client. Thank you Natalie! God bless!!!
I love love love this blog. It is perfect and way beyond anything I could write. Thank you so much!!!! You are very talented. I am so happy that I reached out to you and to have you on my team. Thank you, Natalie. 2023 is going to be great for both of us!
Natalie has been awesome. I had her rewrite my old blogs to flow better and still sound like me. She has done an absolutely amazing job. She also worked up 6 social media posts to go with each blog. Her suggestions have been awesome. She really knows her stuff and I will continue to work with her all I can.
NATALIE!!! I just read the email sequence - THANK YOU!! I absolutely love it!