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nataliegensits.wellnesswriter

Newer #healthcoach, I'm your #1 cheerleader
🚫bows 🚫skirts
💯% support + strategy
✍🏼Marketing + COPYWRITING simplified
Monthly LIVES + templates⬇️

CHEERS to all you supermoms/caretakers out there w

CHEERS to all you supermoms/caretakers out there who have survived/thrived yet another school year!

I know it's really more ✝️😇 than 💪🏾 that has gotten us through this first year in a new house/new school in the newish state of "Mountain" Maryland.

God's speed and grace as you transition to summer!🏖🌊🏞

It's a good time to blend the chores, made-up writing projects, hands-on projects and some fun. What interesting things do you have your kiddos do over the summer to keep them sharp, learning and not so lazy?!

Top 4 Copywriting Tips + 4 Common Mistakes to Avoi

Top 4 Copywriting Tips + 4 Common Mistakes to Avoid

First, let’s get clear on definitions.

✍🏼Copy is traditionally more sales related > sales pages, e-commerce ads, social ads, etc.

📚Content is more educational and adds value > parts of your website, blog, newsletter, some social media posts.

However, you need copy to create content. And when you take the approach I use - being REAL and true to your purpose and people - you remove a lot of the sales-y-ness🙌🏾.

Today, I’m sharing some tips and mistakes to avoid when you write your copy.

🚫First, 4 mistakes. Be careful using these terms.
1 "have more energy" > for what?
2 "prevent vs reverse/overcome”
3 "evidence-based" > on what? also, are you targeting medical people or not?
4 "be best self" > what does this mean for your ideal client?

Also "health or wellness coach” doesn’t mean that much if you haven’t used a health coach or wellness coach. So don’t assume people understand what you do!

🔥Now for the tips.
1 Use YOU language.
2 Emphasize benefits.
3 Write so a 5TH GRADER will understand.

Here’s the thing. Good copy is not enough (I know too well!)You’ve got to know your elevator pitch and ideal client well. You’ve got to write CLIENT-FOCUSED copy💯. You can learn how to do this (or I can do it for you and help you learn from it).

Get started by joining my Copy Club for Wellness Pros. Each month receive templates, tools and LIVE calls with me for a super affordable price💚💪🏾. https://bit.ly/CopyClub-WellnessPros (link also in bio)

To Niche Down or Not - The Surprising Truth! What

To Niche Down or Not - The Surprising Truth!
What is niching down vs identifying your ideal client? THIS is KEY.🔥

Why are we so resistant?
I don't want to put myself into a corner or box.
I don't want to leave anyone out.
I need to start broad to get some new clients and then hone in.
🚫Blah blah blah

💯% Truths are:
1) We aren't in mass marketing.
2) Wellness is so personal.
3) Unwell people may not know what they need.
4) You have a specific job to do.

"Direct line" communication is key.

What you need to know about your IC⬇️
Age, gender, income, behavioral, buying patterns, traits, family, work, home, leisure, spirituality, loves, dislikes

#1 her biggest struggle
#2 where she hangs out online

😎3 steps to researching your Ideal client
1 Tap your network
2 Ask OPEN-ENDED questions
3 Track your responses for future use

✍🏽For more help with this and all your marketing to get you started, join my Copy Club for Wellness Pros at this link and start putting the together so you can get new leads who become new clients. 🙌🏼 https://bit.ly/CopyClub-WellnessPros

Consistency is key👑 when you are sharing a mess

Ongoing copywriting TOOLS and LIVE calls/support f

Ongoing copywriting TOOLS and LIVE calls/support for just $9 month?!❤️✍🏽

Introducing…Copy Club for Wellness Pros! You gotta listen to this, health or life coach friend who loves to DIY, is on a budget and thrives with a little hand holding and human connection along the way.

Join now and know that you’re 1 step closer to CLEAR copy that converts!✨
https://bit.ly/CopyClub-WellnessPros

‘Tis the season to plant new things. This year

‘Tis the season to plant new things.

This year is our first official garden in the new home🤗.
Hopefully lots of delicious nutritious kale, chard, cucumber, tomatoes (I can finally eat them again!), peppers, onion, romaine, squash and watermelon even. Thanks to @moonvalleyfarm for the plants!

What are you planting in your garden this season?

For my business, this is also planting season. Planting more seeds - continuing to offer value and make new connections(nurturing). Is this sowing/planting season for your business? Or is it time for harvest or rest?! Comment below!

🌱🥬😴

If you’re not sure, I encourage you to look up seasons of business in Cassie Kitzmiller’s podcast❤️! @christianwomenbusinessbuilders

3 Ways Your Elevator Pitch Can Fail Think of your

3 Ways Your Elevator Pitch Can Fail

Think of your elevator pitch as your billboard. And remember that first impression can make or break you💯. This is why clarity is SO important and why I coach you to have a 10-word elevator pitch for your online presence.

By the way, whether you like sales or not, you have GOT to sell. You don’t have to be salesy🙏🏽. You just have to be strategic, which is why your PITCH is important. If you don’t like the word pitch, then call it your purpose statement.

🚫Just don’t make these 3 mistakes, being:
1 too wordy
2 too vague
3 too jargony

Let me share my own example. I started out targeting all wellness entrepreneurs, which I thought was very niched down. Then I narrowed further to health coaches, backpedaled, came back to health coaches... to my current pitch.

MY 'LONG AGO' BEFORE PITCH: 
So health coaches can be ever-present without skimping on their own self care, I write, or coach them to write, powerful messages their clients can’t ignore – through websites with search engine optimization (SEO), blog posts, email campaigns or social media posts. 😲Too wordy

THE NEXT PITCH:
I help wellness entrepreneurs with content writing and writing coaching.🚫Too jargony, too vague

BETTER/AFTER PITCH:
I help new health coaches get clients through client-focused copy.🎯 Meaningful, memorable, impactful.⬅️

Note, I WRITE for all wellness professionals. I just don’t envision all of them when crafting my copy because when I do, my copy comes out UNclear. Instead if I THINK about ONE of those entrepreneurs (NEWER health coach) when I craft copy, my messaging speaks loud and clear📣.

This is what you need to do too, so your could-be clients understand how you're going to help them get well vs the other 22,102+ health coaches out there.

You’ve got to be get decisive, concise and clear to attract new leads who become clients. You can - and need to do this - with my Craft an Attention-Grabbing Elevator Pitch Workbook. This is NOT your typical elevator pitch but a 10-word pitch to help you stand OUT online☀️! ✍🏼EVERY word matters friend. Don’t delay. Do your homework! >> https://www.nataliegensits.com/freeelevatorpitchworkbook/

Have a major project or dream you've been dreaming

Have a major project or dream you've been dreaming of but feel stuck or overwhelmed? (👉🏽health coaching business, perhaps? book writing? even bigger?)

I need this! Who else? It's FREE and @krobertsonpilling knows her stuff. Take this opportunity because I can't imagine it will be free for long if she offers it again (just my 2 cents - not hers).😉

You don't need to figure one more thing out🙄. O

You don't need to figure one more thing out🙄. Or more time to ponder. Or to even finish your certification first.

You just need to start unraveling the ideas in your head so you can put them back together in words that resonate with your could-be clients🧩🧩🧩.

🚫It's not easy or effective to do that in a silo - with no help.

This is the perfect use for a private 1-hour copywriting session with me. Bring your head-ball of yarn. Then begin unraveling and determining the elements you need or the funnel you want to create. Bring your wordy elevator pitch. Or bring your ideal client image that is way too vague😬.

After our hour together, you will have more CLARITY, CONFIDENCE in your direction and WORDS that get your potential clients as excited as you are🙌🏾.

💚It's super affordable and low risk. It's one small but mighty step FORWARD. It's about to be less available as my schedule changes so grab your session now!
bit.ly/1hrCOPYNG

#healthcoachingbusiness #wellnesscoachingbusiness #copywritingcoach #confidentcopywriting #copywritingservices #copywriter #copywritingskills #contentwriter

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