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nataliegensits.wellnesswriter

Newer #healthcoach, get SEEN, get CLIENTS!
✍🏼Marketing + COPYWRITING simplified
Join my Copy Club for affordable expertise, tools + community⬇️

How to Write Website Copy That Converts When it c

How to Write Website Copy That Converts

When it comes to creating a website, it’s easy to get lost in the technicalities or all the things you want to say - rather than focusing on what will convert your visitors to clients.

🔍Also, know that creating a website will not in itself simply jumpstart your business. You have to drive traffic to your website - even if that’s through paid search engine optimization (SEO) or paid ads. But these options are not usually what my clients are planning to invest in.

This is fine - it just means that your words MATTER even MORE❗️

That said, let’s cover a few simple design tips first.

Allow plenty of white space (not literally white but empty space).

Put important things in an F framework. People tend to skim in an F shape across and down the screen.

Limit your site to 3-4 colors so it’s not too busy or loud.

Limit your site to 2-3 fonts for the same reason.

Choose script fonts carefully and only for headings or minimal copy. If you have any question whether it’s easily readable, don’t use that font.

Include photos rather than illustrations or clip art in most cases. Especially when we are dealing with lifestyle, people enjoying seeing people. Include some photos of you so people can feel more connected to you.

Now for the juicier stuff. : ) Your COPY✍.

Ideally, your copy should drive your website design, though most designers may disagree.

Minimally, have a home, about and services page along with contact form.

A version of your 10-word elevator pitch is likely your headline.

In the top of fold, I should be able to decide if you offer something I need.

Use action verbs and “MY” language in your CTA buttons.

Include keywords in your page titles and headings.

Write 2-3 -sentence paragraphs max.

If sentences go more than 2 lines, they are likely too long. Shorten them.

Write using language a 5th grader can understand.

Use YOU language (except on buttons).

Emphasize benefits✅.

🔥If you want real-time help with your website copywriting (or any of your copywriting), join my Copy Club for Wellness Pros. It is a game changer! Link in bio.

5 Mistakes and 4 Must-Haves in Writing Headlines

5 Mistakes and 4 Must-Haves in Writing Headlines

💪🏾Why it's so important
1 Grabs attention
2 Determines if your ideal client will continue to read on or not
3 Improves SEO
4 Distinguishes you from competition

Why's it so hard to write a headline🤯?
•Short on time
•Lots to say
•Lack of focus
•Haven't nailed your elevator pitch
•Haven't zeroed in on your ideal client enough

🚫5 mistakes to avoid
•Too long
•Vague
•Fluffy
•Confusing
• Technical

4 qualities your headline needs to have🎯
1 Attention-grabbing
2 Simple
3 Believable
4 Memorable

Listen for my simple formula😎!

✍🏼If you want affordable ongoing support as you write headlines, copy, emails and all your things to get new clients, join my Copy Club now (link in bio)!🔥

Guess what this is! A #gardeningfail ! Sweet po

Guess what this is!

A #gardeningfail !

Sweet potato gone spiral🥸🤣🤣.

But we go lots of amazingly good Swiss chard, tomatoes, cucs and kale!😋

Did you plant and how did it go?

How do you get started copywriting? 💪🏾You h

How do you get started copywriting?

💪🏾You have finally MADE time to write. This isn't easy for you. But you've got to get it done. Where and how do you start?

1 Brain dump🤮
2 Purpose > problem + solution + success
3 CTA
4 1-2-3 outline
5 Add intro, summary and CTA
6 Fill in with brain dump details✍🏼
7 🚶🏼‍♀️Walk away
8 Rewrite, edit, polish✍🏼

🍃Like healing, copywriting is a process. But this process is a little more predictable and linear. You get quicker and better each time🔥!

I just opened a few spots - so for personal help DOING these steps, grab a one-on-one copy coaching call with me. By the end of the hour you will have a solid outline for a longer piece of content or a good draft for a shorter piece of copy. AND you will feel more confident and empowered repeating the writing process on your own!

‍👉🏽Copy/paste this link. https://calendly.com/nataliegensits/1hr_privatecoaching

Weekending means loosen up a bit more….and refle

Weekending means loosen up a bit more….and reflect.

Ol’ stomp in’ grounds. One of the few gems still here.

@murphyspubillini
#fightingillini
@university_of_illinois

Top 4 Copywriting Tips + 4 Common Mistakes to Avoi

Top 4 Copywriting Tips + 4 Common Mistakes to Avoid

Today, I’m sharing some tips and mistakes to avoid when you write your copy✍🏼.

🚫First, 4 mistakes. Be careful using these terms.
1 "have more energy" > for what?
2 "prevent vs reverse/overcome”
3 "evidence-based" > on what? also, are you targeting medical people or not?
4 "be best self" > what does this mean for your ideal client?

Also "health or wellness coach” doesn’t mean that much if you haven’t used a health coach or wellness coach. So don’t assume people understand what you do💯!

Now for the tips.🔥🔥
1 Use YOU language.
2 Emphasize benefits.
3 Write so a 5TH GRADER will understand.

Here’s the thing. Good copy is not enough (I know too well!)You’ve got to know your elevator pitch and ideal client well. You’ve got to write CLIENT-FOCUSED copy🙌🏾. You can learn how to do this (or I can do it for you and help you learn from it).

💪🏾Get started by joining my Copy Club for Wellness Pros. Each month receive templates, tools and LIVE calls with me for a super affordable price. https://bit.ly/CopyClub-WellnessPros (link also in bio)

Got my big fat check for $34.95 in the mail! 🥳

Got my big fat check for $34.95 in the mail! 🥳

Y’all I don’t like to shop much but when I do I might as well get cash back! I’ve earned back a few hundred dollars or more cash back using @rakuten . Plus I can still earn cash back on the credit card I use, then pay it off every month.

What shopping hacks do you use?

If you don’t already use Rakuten and want my link, DM me!

AI is all the rave now. Even writers are using it.

AI is all the rave now. Even writers are using it. Omar Cumberbatch and I chat about ChatGPT and other AI apps, the pros, some concerning cons and whether or not we use AI.

Listen now! https://open.spotify.com/episode/7BRvlxY26i10BT6qHdsJum

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